- Roy Krabben, eCommerce Manager, Express Wear
Roy Krabben, eCommerce manager at Expresswear, was very happy with the implementation: "Sooqr is very easy to implement. In principle, a fully functional search function can be realized in 30 minutes. Sooqr is a solution for a usually complex functionality that is truly plug and play. If your data feed is in order, implementation really is ‘a piece of cake’!".
As far as ease of use goes, Krabben mentions that the tool required little explanation for Express Wear and is also easy to understand for non-technical marketers. "Play around in the backend one afternoon, and you’ll know exactly how everything works."
The results truly speak for themselves. After optimizing their search with Sooqr, Express Wear saw:
"With the help of Ranking Rules, we've been able to prioritize different product groups and brands much better. For example, brands with a lot of margin and stock are above products that are sold much less." Another feature Express Wear uses a lot are synonyms. With the help of synonyms they keep the amount of no result queries to a minimum, making sure website visitors always find what they're looking for.
Are you curious to see how powerful onsite search can boost your conversion and sales as well?
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