- Estera Dugulan, Product owner at Vendic
‘Within Magento 2, there are several possibilities to optimise the search function with external SaaS tools and modules. A frequently used module within the Magento Community is Elasticsearch from Smile. And although it is a good search engine, Smile also replaces parts that, in the case of Huissteden, didn’t need to be replaced. We decided to go with Sooqr. The main reasons being that the implementation doesn’t take long and the search is accurate, relevant and fast. Also, the Sooqr backend, MySooqr, gives you plenty of options to optimise and improve the search results even further. The backend also provides you with extended daily reports and you’re able to adjust the design to match your online store. Although this is a possibility, you can also use the default design, as their default overlay onsite search is ready to use.
A month after implementing Sooqr, we already saw a great increase in conversion from online visitors of Huissteden who were using the search. The revenue generated from these customers grew with 18,33% (in comparison to the previous period without Sooqr) and transactions increased by 29,13%. The conversion rate (within site search) before Sooqr, used to be 8,25%. A month after the implementation of Sooqr, it increased to 13,96%. This was a massive +69.21% increase! After growing tremendously the past years and tripling the number of visitors to the shop, the conversion rate (within site search) with Sooqr search now still is stable with (13,65%).’
‘When you regularly check your data and search stats within the Sooqr backend, you have every insight needed to adapt the search engine even better to the needs of your visitors. One of the things we noticed was that visitors were often searching for the word ‘verzendkosten’ (shipping costs). Because of this insight, we decided to add several content pages to the search, making it possible for the customers to search for content as well as for products within the same search bar.
Before Sooqr, Huissteden used the default Magento search. The reason to stop using the default Magento search was that it did not give the output the user expected and didn’t rise to our expectations, both results-wise as functionality-wise. We are a fan of Sooqr! The multiple possibilities within the backend and the ease of setting up functionalities make the tool very user-friendly. Also, as the company is from the Netherlands, being able to speak Dutch when in need of support, is a plus. And last but not least, the stability of the tool is is great; since we started using Sooqr 3 years ago, the search engine has never been down and we haven’t come across a single bug. So yes, we definitely recommend Sooqr!’
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