5 Easy Ways to Improve your eCommerce Experience in September 2021
36.7% of online shoppers will tell their friends and family about the good experiences they’ve had with a brand online, while 53% of online shoppers will stop shopping from a brand after having a bad experience with them.
For every satisfied customer, you have an uncommissioned brand evangelist, and for every unsatisfied customer, you potentially lose the business for a lifetime.
But how do you make sure you have as many brand evangelists as possible?
It all comes down to the e-commerce customer experience. With the amount of e-commerce sites popping up every day, it’s essential to have a well-designed site which allows for seamless navigation of your pages, and more importantly, your products.
So the next question is, what makes for a good e-commerce experience?
Present the most relevant results to your visitors, in the fastest and easiest way possible
Your website is an important part of your brand as an ecommerce company. It’s where visitors come and truly experience what you’re all about - your story, your products, your mission.
Your website is where you make your revenue.
When visitors come on to your site and search for what they want to purchase, you have to be there with the right tools to capture their demand.
The easiest way to do this is using an optimised on-site search function. Make sure you implement features such as instant search results, dynamic filtering, detection for mistakes in spelling, and most importantly, know exactly what keywords your visitors are searching for in your search bar, because you can use that insight for later.
You can easily do this with the help of plugins like Sooqr.
Upsell & cross-sell
Having a recommendation feature can be a good way to not only offer an exceptional online experience, but also to get a higher average order value from your customers.
Create points along the customer journey to offer other relevant products, with clear titles, for example to label complementary or alternative items.
Doing this will trigger your customers to buy more and become repeat customers.
Be mobile first
Potential customers are browsing through their mobile devices on their commute to work, during their lunch breaks, and basically any time they have their phone in their hands.
It’s important to monetise that for your benefit.
If designing a mobile app for your business is not in the cards at this moment, just be sure that your site is optimised for the mobile experience, on any mobile device.
It’s important to have all images, text, designs and functionality work well and look well on mobile devices. The last thing you want is clashing text or a non-functional search bar, because these things lead to a higher bounce rate.
Offer a variety of payment methods
Catering to your visitors’ preference in payment methods can go a long way.
You’ve managed to lead the visitor to the final stage of the customer journey, be sure you don’t let anyone fall through the cracks here, because of limited payment options.
Depending on the industry standard of where you’re based, You should consider having the standard credit card options (Visa, Mastercard), debit cards, Paypal, and installment payment plans (such as Klarna).
Customers want to know as much about the product as they can before spending their money. Having product information is vital, but what takes it to a superior level is having customer reviews.
Seeing ratings, reading reviews and viewing real photos from other customers is a way for visitors to truly know how a product looks like or functions, and ultimately for visitors to gain
Does the product look like the pictures? Does it work? Is it worth my money?
All of these are valid questions that can be answered by other customers. This can be a sure-fire way to earn the trust of your audience. Please your customers, encourage them to leave good reviews, earn the trust of others, increase sales and revenue. Repeat.
Those are 5 easy ways to optimise the ecommerce customer experience for your visitors and customers. We recommend you to implement these methods to stand out in the current competitive e-commerce environment. If you have any methods you think are worth mentioning, please leave them in the comments below our post!
Interested in learning more about ecommerce optimisation?
New to ecommerce and not sure where and how to increase your conversion rate and average order value? Or are you a seasoned pro looking for a simple and affordable tool to increase your revenue?
Speak to our team and learn how we can work together to make that happen.