Are you leaving money on the table?

The potential conversion improvement through optimized onsite search across 13 industries

Do you remember the “good ol’ days” when business owners or marketers would put up billboards to advertize their products…. And were only able to estimate their reach? Not to even mention trying to figure out conversion rates (coupon codes, anyone?).

Thankfully, we don’t have this problem in the eCommerce world. As an eCommerce store owner or manager, you can take out a lot of the guesswork: you can (and should!) base all of your decisions on data.

The selection of the right tooling for your website shouldn’t be an exception. When investing in tools, such as an optimized onsite search engine, you want to have a look at your current conversion rate and, more importantly, the possible uplift in conversion you’ll gain when implementing the tool.

Our data scientists here at Sooqr have analyzed Sooqr customer data from the past 5 years across 13 industries. We’ve looked at 

  • the average order value: how much do customers spend on a website per transaction

  • the average search rate: how many visitors (out of the total number of website visiors) use the search function within the website 

  • the average search conversion rate: how many of those searching visitors turn into paying customers.

That data alone gives you a good idea of how important it is to optimize your search function. But we’ve taken it a step further and have analyzed the average conversion improvement after the introduction of optimized search for each industry. 


Conversion boosts are great! But investing in tooling also comes with, well, an investment. So, next to getting an idea of possible conversion uplifts you should always also get a feel for what your Return on Investment (ROI) will be.

That’s why we built the Onsite Search ROI Calculator. Based on the industry data above and your average monthly visitors and amount of SKUs (stock keeping units), you’re able to see what your return on investment can be if you start to optimize your onsite search with Sooqr.

Looking for a personalized ROI figure instead of industry averages? Simply also fill in your average order value, search rate, and conversion rate, and you’ll be presented with a fully personalized ROI calculation. Try it below!

Have any questions about your ROI calculation or can’t find the industry you’re in? Please contact us. We’d love to walk you through!