Do you remember the “good ol’ days” when business owners or marketers would put up billboards to advertize their products…. And were only able to estimate their reach? Not to even mention trying to figure out conversion rates (coupon codes, anyone?).
Thankfully, we don’t have this problem in the eCommerce world. As an eCommerce store owner or manager, you can take out a lot of the guesswork: you can (and should!) base all of your decisions on data.
The selection of the right tooling for your website shouldn’t be an exception. When investing in tools, such as an optimized onsite search engine, you want to have a look at your current conversion rate and, more importantly, the possible uplift in conversion you’ll gain when implementing the tool.
Our data scientists here at Sooqr have analyzed Sooqr customer data from the past 5 years across 13 industries. We’ve looked at
the average order value: how much do customers spend on a website per transaction
the average search rate: how many visitors (out of the total number of website visiors) use the search function within the website
the average search conversion rate: how many of those searching visitors turn into paying customers.
That data alone gives you a good idea of how important it is to optimize your search function. But we’ve taken it a step further and have analyzed the average conversion improvement after the introduction of optimized search for each industry.