Site searchRecommendationsMerchandisingThe best
for your Health & Beauty webshop.
Funnel down to the right product
In the Health & Beauty industry we typically see broad catalogues with many different variants of the same product in terms of size, brand, ingredients, and bundles. With such a wide variety of products it’s essential to offer your users an advanced search tool and smart product discovery mechanisms. It’s not always easy to narrow down the search results to find the very product you are looking for. With filtering rules for search you can decide what filters your visitors can use to narrow down the results until they find the very product they’re searching for.
Your visitors can even have more control on their search results or product listings with sorting.This feature allows them to take the final purchase decision beyond the product specification: allow them to sort by product reviews, seasonality, or popularity.
With Sooqr recommendations you can insert your selection of products to show the most popular, most relevant or hand-picked products.
Allow for solutions discovery.
Your visitors might be searching for a skin solution, without knowing what the right product could be. With tags and push words you can display the most relevant search results and product listings to find the unknown product. So, while searching for “face skin”, your visitors will be shown the results that you think most likely fit the solution searched: exfoliating set, creams for face, and all the other products you decide to push when a certain query is typed.
Similarly, you can also recommend products similar to the product that is being viewed to trigger further product discovery, or show products that compliment this product (e.g. same brand, category or series).
With Sooqr Merchandising you can ensure your page listings will be optimised for easy product discovery and maximum conversion. For example by ranking products based on popularity, relevance and manually placing products that you feel should be highlighted.
Design tailor-made journeys
You probably have very diverse visitors who, for example, use different terms or simply speak different languages. Different visitors can search for the same items in countless ways: cream, ointment, or moisturiser. With synonyms you can display the most relevant search results regardless of how a product is being searched. For example, if a foreign term is widely used to find a product, then you can add that term in your synonyms. Sooqr automatically accounts also for misspellings and is multi-language.
With Sooqr we have the possibility to optimize our search for instant results.