Filters and Filter Rules:
Avoid making visitors search for a needle in a haystack

Even though your Sooqr search engine provides instant, relevant and powerful results, the use of filters is still a necessity. Your searching visitors often use queries that are generic and not specific, such as “shoe”, “dress” or “Nike”. Giving searching visitors the opportunity to filter within search results with the use of filters will enable them to find what they’re looking for faster. You wouldn’t look for a needle in a haystack without filtering the hay either, would you?

Filter Rules

Within MySooqr, besides the ability to implement normal filters (such as colour, size and gender), you can also select Filter Rules. With these rules, your filters can also be matched based on the choices your visitors make; filters based upon filters. Whenever visitors select a certain filter, other filters will then be triggered, based on the Filter Rules you’ve created.

To give you an example: After the query “washing machine” is entered on a household appliances site, the filters “max. load (kg)”, “amount of programs”, and “program types” appear, whereas for the query “dishwasher”, you see filters like “water amount per load” and “built in” vs “not built in”. As you can see, different products need to be triggering different filters (through filter rules) to create a good search experience for your customer.

Some great examples of customers using Filters & Filter Rules

Carnavalsland is a Dutch retailer of carnival costumes and accessories. After optimizing Sooqr, they’ve seen conversion rate boosts of up to 240% for certain search queries. Part of their optimization was adding filters to their search, giving customers many options to find what they are looking for easily.

Carnavalsland_Filter_Rules, a company selling barbecues and outdoor cooking accessories, uses filter rules to only display relevant filters in any given search. If the search is e.g. filtered for “buitenkeuken” (outdoor kitchens), a new filter appears with options on the amount of gas burners. This selection wouldn’t be relevant if you were looking for charcoal barbecues. base this filter on the initial one in order to create a great search experience for their customers.



Shore, a UK-based retailer of surf and beachwear, uses many different filters, making sure their customers can narrow down their search as far as they would like to. As soon as you filter for a category, relevant subcategories appear.


Not using Filters and Filter Rules yet but curious to try? Take a look here to see how it is done. Or if you would like us to help you, our Customer Success team is ready for an optimization session. Simply schedule your appointment here.