Products & Updates

The Spotler Group has Acquired Sooqr to boost its eCommerce Conversion Optimization Capabilities.

09 March 2023

Sooqr is changing rapidly. In 2022 we completed our transition to become an all-in-one conversion suite of tools with the launch of Sooqr merchandising and Personalised site search. And now we feel it’s time to dig deeper into personalisation, and the best way to do so is to intertwine with a player such as Squeezely. Joining the Spotler Group will benefit our customers in terms of product investment, access to a suite of complementary technologies, and the group expertise.

Our team is thrilled to bring our finding and matching technology in such a dynamic and innovative group. By joining the Spotler Group, Sooqr will further enhance the personalised eCommerce capabilities of Squeezely, another company that Spotler Group bought in 2021. By bringing together Sooqr and Squeezely’s capabilities, the Spotler Group aims to create an emerging all-in-one Customer Data Experience Platform (CDXP). This will enable retailers to leverage insight into customer behaviour, preferences and buying patterns to personalise the end-to-end shopping experience and improve customer engagement, conversion rates and revenue, all in the same platform.

The Sooqr team will keep working independently, so there will be no change to your subscription, our support and service to you. But… our personalisation capabilities will go through the roof, thanks to the portfolio of Squeezely.

You can read more about us joining the Spotler Group on their official press release.

Stay tuned for more news on our path towards the world’s leading customer data experience platform.

About Spotler Group

Founded in 2016, the Spotler Group has invested in building and developing a portfolio of leading digital marketing and communications technologies that simplify the complexity of multi-channel marketing, sales and customer service. Brands include Spotler, Tripolis, Squeezely, Pure360, Flowmailer and OBI4wan. Together they serve over 4000 customers across 15 countries, transmitting over 18 billion messages every year making the Spotler Group a European leader in this expanding marketing technology category. For more information, please see

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