Want a last-minute conversion boost this December?

It may sound like something that is too good to be true – yet, we’re not lying. Have you ever taken a closer look at your onsite search engine and thought about optimising it? No, we’re not talking about SEO – they really aren’t the same, we’re talking about the actual search engine within your website and/ or shop. Why you’d want to take a closer look? That’s simple: because your onsite search could be making you lose money – unnecessarily. As it could & should be a conversion booster!

Did you know satisfied searching visitors find more products and content, buy up to five times more, look up more products and content, stay within your website and/or shop longer, have a higher order value and return more often than non-searching visitors? All in all, online visitors using a great onsite search engine are more loyal, find your company more trustworthy and the best thing? They boost your conversion rate. To make it even clearer: just 10% of your visitors could be making up to 50% of your total revenue. What that 10% consists of? Visitors using your onsite search. It’s a no-brainer that you need to optimise that search engine then, right?

Visitors using your onsite search engine have their hearts set on something specific. They know exactly what they want and they want to find it fast. Of all your visitors they have a set intent to buy. So the stakes are high – your potential customer either gets the desired experience or leaves your shop to buy elsewhere. That’s exactly why your onsite search engine has to ensure instant and hassle-free shopping, and give your searching visitors what they are looking for instantly –  especially during the hectic festive season. To put it in numbers: with every second of waiting for results to load, up to 30% of your potential customers will leave your shop and take their business elsewhere. 

When you invest in a SaaS optimised onsite search engine, your searching visitors will turn into happy customers. Why? Because your search engine will be giving near-instant (within milliseconds) and above all relevant results, even when you have over 100K products for sale. The highest relevance within results means the best match to a query will always be shown at the top of a results list, with extended filtering, facets and sorting options. Customers can make all the spelling errors they like, as the search engine will know exactly what they mean and search for the correct spelt query regardless. 

As a retailer, there are quite some advantages, too. Besides seeing your numbers go up – you’ll be making more revenue and conversion (up to 50% – within onsite search), your brand & business will seem more trustworthy, reliable and you’ll improve customer retention. Due to access to extensive search statistics, you’ll be able to understand your customers needs better and act accordingly. 

Ok, so you’ve read all about the benefits of an optimised onsite search engine SaaS tool. But how do you know it’ll work for you? A way to measure if a certain tool could be useful – and a great investment – for your (online) business, is to calculate its value with an ROI calculator. An ROI-what? A return on investment calculator. Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio (source). 

We’ve developed a special onsite search ROI calculator, that will determine the potential return on investment – ROI – you could realise by optimising your current onsite search engine with an advanced onsite search tool for e-commerce (like Sooqr). The calculator is based on five years worth of actual customer data, gathered by Sooqr data specialists. The potential outcome is based on the average results seen by our customers who actively use the Sooqr onsite search tool within their website, in combination with inbound marketing. 

Are you curious to know how much more revenue your e-commerce business could be making? To calculate your onsite search ROI, simply click here. 

Have we gotten you all interested and hyped to get the most out of the last weeks of the year? Boost your Christmas sales? Start 2020 with a head start? Good luck Christmas came early this year: we’re giving you the chance to reel in those extra numbers, free of charge. Thirty days, all-access, no strings attached, see for yourself, live use of a Sooqr onsite search engine within your website or shop. If you start your 30-day free trial of Sooqr today, you’ll be given all the advantages of our product any of our paying customers have. Interested? Click here and we’ll hook you up with your Christmas gift!