In the Fashion & Sports industry purchase decisions are often taken based on specific brands. For example, Nike is a top-of-mind brand for sports goods, and that’s why you often want to place Nike items prominently on the top of your page or search results. With ranking rules you can promote products of a certain brand and push these to the top of your list. You can use any product attribute within a ranking rule to e.g. promote products on sale, applicable for the current season or , or simply those that are more profitable. If you’re not entirely sure what product attribute to push, you can rely on clickrank, the smart ranking logic that learns from the overall results on your site to show the results that are trending, i.e. those products that are most searched and clicked on at the moment and thus have higher relevance.
promotion rules & banners
Contribute to your marketing effort
The Fashion & Sports industry nowadays is characterised by high stock rotation and strategic promotions. At any moment you may want to align your marketing efforts within your search. With promotion rules you can insert marketing banners based on queries or filters, so that your visitors will never miss your latest (brand) promotion. You can schedule a recommendations row on your home page featuring the products you’d like to promote, and you can set-up a ranking rule to temporarily promote all products from that brand on your category pages and search results for as long as the promotional period is active.
filtering & sorting
Products of all sorts.
At times, the relevance of your search results is not enough for your visitors to spot the product they want to buy. There are other elements your visitors may want to consider: they may have spending limits, or may be interested in getting what’s most fashionable at a certain moment. With sorting you give the chance to sort the search results based on price, popularity, season, or even customer reviews.
You can limit products shown in a recommendations carousel based on a price range to for example show bargain deals on your shopping cart page that you typically find at the cash register at a physical store. With merchandising you can manually insert specific products that you’d like to feature at a fixed location on your category page to ensure they get maximum exposure.
‘Our search is now lightning fast and brings results that speak for themselves.’
